Four programme formats.
Room to tailor the detail.
Start with a clear programme type, then shape the activities, locations and timing around your team's needs. The final scope is confirmed with the project team.
Written safeguarding procedures applied to every programme, wherever it is delivered.
Seven programmes, tailor-made.
For families, academies, schools, clubs, institutions and sponsors, in China and around the world. Final pricing depends on group size, dates, venues and the delivery model you need.
Coaches, academies, federations
A week inside a leading European academy environment, built on structured workshops rather than observation. Delivered as a study visit abroad or on site in your country.
- Five nights’ accommodation and all ground transport
- Three lecture sessions with partner club coaches
- Stadium, museum and training ground tours
- Cultural programme and sightseeing
- Medical and cancellation insurance
- Certificate of attendance
Certificates are certificates of attendance, not federation-validated coaching licences. In Spain, UEFA licences are issued by the RFEF; Generation C does not issue them.
Academy and club teams
A full team experience at top training facilities, at home or on tour, with training load matched to age.
- Up to five training days in one week
- Daily training hours age-banded in line with FIFA and UEFA guidance
- Age-appropriate groupings, agreed with the club before arrival
- Three competitive matches against local opponents
- Pitches and venues inspected and approved in advance
- A supervisor with the group throughout, plus medical and cancellation insurance
Academies and school networks
A season-long curriculum delivered by locally trained coaches. The most efficient way for a region or school network to raise standards all year, not just one camp.
- Licensed curriculum, materials and session plans
- Delivery by locally trained coaches
- A standard assessment protocol across the season
- Periodic reviews against agreed performance indicators
- Season or term subscription
Delivered with football associations, sports authorities and school networks.
Up to 24 teams, U10 to U14
Two days of competition that bring academies together, designed to become a fixed date on the regional calendar. Venues and dates for the next editions will be announced soon.
- Categories U10, U12 and U14: boys, girls or mixed
- Four to six matches guaranteed per team
- Referees, first aid and medical support on site
- Welcome pack, tournament shirt and accreditation
- Trophies and medals
- Activities for players, siblings and families
Registration is complete only once every required document has been submitted and verified.
Cities, institutions and sponsors
Football icons, working on the pitch. Legends lead youth training, play an exhibition match against the host city team and open doors for business and tourism, all in one programme.
- Youth training charity event with local players and coaches
- Exhibition match against the host city team
- Welcome reception and press conference
- Business dinners and company visits
- Cultural programme and city promotion
- Accommodation, transport, meals, coordinator and insurance
Legend participation is confirmed event by event under individual agreements. No legend is under a standing representation agreement with Generation C, and image rights are cleared per activation.
Professional clubs and academy teams
Training camps, tours and tournaments abroad, powered by the group’s travel and hospitality network through Connexus Travel.
- Winter and pre-season camps
- Summer and competition tours
- Youth camps and tournament entries
- Pitches, equipment and friendly fixtures arranged
- Accommodation, transport, meals, coordinator and insurance
Coaches worldwide
International coaching methodology, online. Interactive courses for coaches at every level, starting in Mandarin with more languages to follow. In development.
- Interactive course modules
- Led by international coaches and specialists
- Player development, methodology and performance
- Practical learning with case studies from around the world
Any content featuring identifiable minors requires guardian consent covering commercial use before it can be distributed.
From our first programmes in China to partners in Europe and the Americas.
| Where | Programme | Status |
|---|---|---|
| Xiangtan and Yongzhou, Hunan, China | Hunan Football Carnival with Rivaldo and Javier Saviola | Delivered, May 2026 |
| Hong Kong SAR | Hunan Stars Training Programme | Delivered, September 2026 |
| Jiangmen and Taishan, Guangdong, China | Legends and Stars Programme. Five days across two host areas, combining youth training, an exhibition match against the Jiangmen city team, a business and media programme, and a city visit. | 29 Oct – 2 Nov 2026 |
| Madrid, Spain | Coach education methodology with the RFFM Coaches Committee | Partnership signed, 2026 |
| Argentina and the Americas | Legend activations and youth pathways with AFA International | Partnership signed, 2026 |
Prices, payment schedules and minimum numbers are quoted per programme. Full terms, including cancellation, insurance, safeguarding and data protection, are issued with every proposal and governed by the laws of the Hong Kong Special Administrative Region.
Hunan Football Carnival – Xiangtan & Yongzhou
In May 2026, the Generation C Legends format connected football with local community activity across two Hunan cities.
- sports_soccer Youth training delivered alongside local coaches
- groups Exhibition match activity with local football teams
- handshake Fan engagement and community visits
Build the itinerary around your objectives.
No two sovereign or municipal sporting strategies are alike. From elite pre-season encampments to high-visibility civic football festivals, Generation C calibrates timelines, technical staff, security protocols, and international talent to your sovereign deliverables.